Conspicuous Recruitment
Daily use · Leaner model · New interface
Daily use
relied on by the team for performance and financial metrics
Leaner model
the data model simplified and refresh times cut
New interface
navigation and design rebuilt to match the brand
Sector
Recruitment (Microsoft Dynamics talent)
Region
UK and US
Engagement
Report rebuild, delivered in an agile way
Relationship
Completed, in daily use
The challenge
What needed
to change
Conspicuous had a Power BI reporting tool that was no longer fit for purpose, so it had fallen out of use. They wanted a better interface, a reliable connection to their Mercury CRM and other sources, performance tracking against changing targets, a simpler model, and something ready to build on.
What we delivered
How we
approached it
We ran a design process with Conspicuous to understand how the report should work, then rebuilt it with clearer navigation, better filtering, a new structure and a look that matched their website. We wrote new queries to pull data from the CRM more reliably, and reworked the model to simplify the data preparation and speed up refresh. We released in stages so the team could shape it as it developed.
Results & benefits
What it delivered
A report used daily by senior staff for team and financial metrics.
A simpler model with faster refresh and room to extend.
A clearer interface the consultants engage with.
More reliable data from the Mercury CRM.
Hopton Analytics did a fantastic job with our Power BI reporting pack. For us, it's about having sight of the data to help us make key business decisions and allow the consultants to take ownership of their own metrics. Would we recommend Hopton? Absolutely, yes!
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