Privacy Policy

Hopton Analytics Limited (“Hopton Analytics”, “we”, “us”, “our”) is a data and analytics consultancy registered in England and Wales. Our registered address is 11th Floor Platform, New Station Street, Leeds LS1 4JB.

We are the data controller for personal data collected through this website. If you have questions about how we handle your data, please contact us at hello@hoptonanalytics.com.

We may collect the following categories of personal data:

• Contact information - name, email address, phone number, and company name submitted via our contact form.
• Usage data - pages visited, time on site, browser type, device type, and referring URL, collected via analytics cookies.
• Communications - any information you provide when corresponding with us by email or phone.

We do not collect any special category data (health, biometric, financial) through this website.

We use your personal data to:

• Respond to enquiries and provide the services you request.
• Understand how our website is used so we can improve it.
• Send relevant communications where you have consented or where we have a legitimate interest.
• Meet our legal and regulatory obligations.

Our lawful bases for processing are: consent (analytics and marketing cookies), contract (processing your enquiry), and legitimate interests (improving our services and communications).

Our website uses cookies - small text files stored on your device. You can manage your cookie preferences at any time by clicking the cookie icon at the bottom of any page, or by adjusting your browser settings.

Declining non-essential cookies will prevent analytics cookies from being set. Essential cookies cannot be disabled as they are required for the site to function.

We use the following third-party services that may process personal data:

• Google Analytics - website usage analytics. Data is anonymised and processed in accordance with Google’s privacy policy.
• Vercel - website hosting. Server logs may contain IP addresses but are not used to identify individuals.
• Sanity - content management. Does not process visitor data.

We do not sell your personal data to third parties.

We retain contact form submissions for up to 2 years unless a longer retention period is required for a contractual or legal purpose. Analytics data is retained for 14 months in accordance with Google Analytics defaults. You may request deletion at any time.

Under UK GDPR, you have the right to:

• Access - request a copy of the personal data we hold about you.
• Rectification - ask us to correct inaccurate data.
• Erasure - request that we delete your data where there is no legitimate reason to retain it.
• Restriction - ask us to restrict processing in certain circumstances.
• Portability - receive your data in a structured, machine-readable format.
• Objection - object to processing based on legitimate interests.
• Withdraw consent - at any time where processing is based on consent.

To exercise any of these rights, email hello@hoptonanalytics.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Our website is served over HTTPS and our content management system uses role-based access controls.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects when it was last revised. Continued use of the website after changes are published constitutes acceptance of the revised policy.

For any questions about this Privacy Policy or your personal data, please contact: